Veneta Cucine presents its new “More space, more freedom” campaign devised and produced by creative agency More Than 30 Seconds and directed by film director Iacopo Carapelli.
The commercial gives an account of the Company´s new paradigms, which, thanks to the flexibility of customization, are able to provide maximum freedom in terms of design.
The commercial opens with leaves moving in the area of greenery behind the kitchen.
From here, a beautiful butterfly, a symbol of freedom and elegance, begins to fly inside the home environment, accompanying us through open and closed spaces. Through its eyes we see how Veneta Cucine is able to revolutionize the home environment, multiplying opportunities for sharing whilst also creating spaces that we can experience individually. During the commercial, the point-of-view shot takes us from the kitchen to the dining room past architectural columns that simultaneously divide and unite, through a sliding door.
Along the tracking shot we encounter situations of domestic intimacy, such as the simplicity of a young couple´s embrace but then we also find the protagonist herself in a personal, more private moment.
The claim "More space, more freedom" is a tribute to the pleasure of being together, but also to individual freedom, in which space plays an essential role.
Agency: More Than 30 Seconds
Direction: Iacopo Carapelli
DoP: Emanuele Zarlenga
AD: Marcello Calvesi
Project Director: Mauro Simioni
Creative Co-Director: Federica Bellinato
Account Executive: Roberto Bazzichetto
Production Manager: Alessio Panseri
Producer: Alice Vianello
Production Coordinator: Giulia Salvador
Post-production & Visual content: Eleonora Ceccato
Photographer: Andrea Pavan
Set design: Patrizia Gatto
Assistant set designer: Livia Giacomini
Camera operator: Luigi Savino
Make-up artist: Claudia Loin
Stylist: Carmela Debellis
Backstage: Mattia Scutti
Colorist: Orash Rahnema