One of the main objectives of the initiative is to consolidate the strong and close bond between the Company and its homeland.
Veneta Cucine, a company with over 50 years of history and strong local roots, has signed a sponsorship agreement for 2023-24 with Benetton Rugby, a professional rugby team based in Treviso.
One of the main objectives of the initiative is to consolidate the strong and close bond between the Company and its homeland, through collaboration with a team and a sport that have made disseminating positive messages and fair play on the field their hallmarks.
Benetton Rugby is an important institution for the local area. The team has not taken part in the Italian championship since the 2010-11 season as it was granted a franchise licence for the United Rugby Championship, an inter-confederation competition in which Welsh, Irish and Scottish, Italian and South African club teams take part. It’s the club that, as of 2018, most represented Italy in the Champions Cup, the top club rugby competition in Europe, which it has taken part in 21 times out of 24 editions.
The Veneta Cucine logo will be visible on the team’s green and white jersey.
If the Treviso-based company is in fact a leader in the kitchen manufacturing sector, credit goes not only to the quality of the product and its strong commercial penetration but also to the spirit of co-operation between its employees, the same spirit that is also needed to achieve outstanding results in the world of sport.
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