Corporate news

Veneta Cucine presents its new advertising campaign.

The Future is the best space to design

4/6/21

Veneta Cucine, a leading company in the design, production and manufacture of kitchens, living room furniture and accessories, presents its new advertising campaign: “The future is the best space to design”.

The new commercial, based on the creative idea of the agency More than 30 seconds and directed by Iacopo Carapelli, focuses on the future, describing it through the character’s shopping experience inside a Veneta Cucine store. 

The concept describes a journey through imagination: it starts with the first meeting with a Veneta Cucine furniture consultant, then the design proposed gradually takes shape until the character is able to visualise herself inside of several possible design solutions.

The fundamental message conveyed by the commercial is the emotional side of choosing a new kitchen. When we enter a Veneta Cucine store, it’s not just the furniture project we envisage, but a part of our lives that starts to take shape, and it’s a moment of pure magic.

In fact the campaign’s claim, “the future is the best space to design”, describes the unique experience that a Veneta Cucine store gives us.

At the moment, the television schedule includes RAI and Mediaset, but programming will be extended to involve other newspapers, web platforms and major social media networks.

Link: https://youtu.be/z75wZ74B05Y

Credits

Film director: Iacopo Carapelli
DOP: Giacomo Frittelli 
Project director: Mauro Simioni
Co-creative director: Federica Bellinato
Art director: Davide Esposito Albini 
Video-editing: Andrea Vettorello
Photography & visual content: Eleonora Ceccato
Social media & adv. manager: Iris Coszach 
Music: Lorenzo Tomio
Set designer: Luca Vitetta
Styling: Monia Pedretti
Make up artist: Silvia Murciano
Post-production: Roberto D'Ippolito and Mauro Moretti
Studio: Moviechrome

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